You are writing your book and want to gain enough followers before it’s complete. That’s the way, boy! Have you considered enlisting help from fellow writers and reading influencers? These influencers can have a huge impact on the book marketing campaign of authors who use their services mindfully. It is also known as Influencer Marketing
If you haven’t considered using this marketing technique for your book, it’s high time that you consider it now. Collaborating with fellow authors and book lovers isn’t a difficult or expensive process and it can earn you thousands of potential readers if done correctly.
Here is what is influencer marketing and why and how you should use it for your book marketing campaign.
What is Influencer Marketing?
Today, social media has become the biggest digital marketing channel. It has even overridden the search engine in gathering traction for small and medium businesses. This success of the marketing model has encouraged many individuals and brands to build their presence on these platforms. You will see people creating valuable content for their followers in all niches and topics.
Books are no different. Two types of people love to talk about and engage their audience in book talk. These are authors and book readers. If you search closely, you will find more than a few people creating content for your genre of books. The best part about these influencers is that their followers follow their advice. So, if they propose their followers to read a book, the followers are more likely to buy that book to read.
Pro Tip: As an author or an aspiring author, you must also build your presence on relevant social media channels and become an, albeit small, influencer. Ultimately, you can also recommend books to your readers helping them reach quality literature.
How Influencer Marketing Helps You
Now, you know the operations of influencer marketing. Let’s talk about its application in your book promotion campaign. You see, an influencer is a person who can advise people where to spend their money. You can ask them to spread the word about your book near the launch date. This will boost your book sales.
The rate of success of this strategy depends on the types of influencers you collaborate with. If your influencers only create content and don’t create much impact on the lives of their followers, you might not see a difference in sales. On the contrary, your sales will go up if an influencer whose fans believe in their counsel will recommend your book.
How to Use Influencer Marketing to Boost Book Sales?
Influencer marketing is pretty easy when you know who are the perfect influencers for your campaign. Here is the process to define and reach brands in your niches to collaborate.
Define Your Criteria
Keep in mind that you only benefit from this campaign if you hire the right authorities. Start with defining the niche. Followers are more likely to follow the advice about horror novels from horror authors and brands than from romance lovers. So, define the genre. Based on this genre, you will need to select a few social media platforms.
Next, look for the metrics. Does their content engage the followers? Many influencers post engaging content and gain likes, shares, and comments for it. You need to see the quality of these reactions. Are they AI-written comments by aspiring influencers? Or are they genuine comments related to the post? Needless to say, you will get better results from those influencers whose followers engage with their content mindfully.
In short, in addition to quantitative criteria, also define qualitative criteria to measure engagement. For quantitative criteria, you can select follower count, likes, or comments to focus on. Note that larger influencers charge a hefty fee for collaboration unless you have sold your idea to them. Based on your budget, you need to define an engagement level for your target influencer.
Outreach Influencers
Once you have selected the influencers who will be the most suitable fellow for your marketing campaign, you need to reach them via their provided contact information. Mostly, these brands display their contact information on their social media handles where they present their content mostly.
You will need a handful of influencers to help you market your book. People tend to rely more on advice that comes from multiple sources than one that is proposed by a single person.
Your conversation will include a discussion about the campaign date, style of presenting your book, maybe a copy of your book, and the budget. You can choose between a single post and multiple depending on your needs and budget.
Some influencers will want you to offer their followers a treat. At other times, you may complement this book marketing technique with a special discount. You can offer these influencers that if their followers buy the book, they can get a specific discount when they reach the shop using their promo code. This way, these followers will be more willing to grab this special offer and stay ahead of the trend, especially when they trust their influencer.
Track Your Progress
Once you have negotiated the terms and conditions of your collaborations and they have executed the marketing campaign, you may end up with a higher number of sales. don’t forget to track these sales. This data will tell you if you were successful in using influencer marketing for your benefit.
Find out which influencers proved beneficial for your campaign and how much they influenced your sales.
Wrap Up
Influencer marketing is an efficient digital marketing technique that allows you to grow your book sales. Note that you must use this technique in combination with other marketing techniques such as building your organic following on social media, attending book fairs and events, and sending your books to relevant bookstores and libraries. This technique will help you build credibility around your talents prompting your readers to give it a chance. At the same time, other techniques focus on creating awareness or engaging potential readers.
